“Black men can’t be bought and we have something to say that matters”
In a powerful effort to bolster voter turnout and engage Black men across America ahead of election day, BLKFAM, the free Black-owned streaming platform founded by Larry Adams, with Whoopi Goldberg as equity partner, joins Black With No Chaser to launch the Unbot and Unbought campaign series.
With Goldberg’s passion for showcasing untold Black stories, the series builds an educational platform that gives voice to the role Black men play in their families and communities. By connecting the dots from economic policy to personal security, the campaign agenda makes it plain with the vision that politics is about what’s real.
Founded in 2017, Black With No Chaser is a Black owned and Black led media outlet that documents the diaspora’s cultural experiences globally through storytelling, content creation and social advocacy to shift narratives and paradigms from an unfiltered and unflinching Black perspective.
Kicking off with the theme “What’s That Got to Do with Me?” The tour aims to counter widespread political disillusionment among Black men by creating a relatable, unfiltered movement that speaks directly to their experiences. It reaches Black fathers, brothers, uncles, grandfathers, and young men, cutting through noise and stereotypes to amplify their take on how politics impacts their lives and families.
With stops planned in key cities, including Philadelphia and Detroit, the campaign combines grassroots engagement with social media to address issues like economic policy, policing, healthcare, and racial equity.
“Black men can’t be bought and we have something to say that matters, This tour reflects that. It’s about reclaiming our narratives. We’re here to ensure that Black men’s voices are heard above the noise of misinformation and disinformation that seeks to manipulate our votes,” Black With NO Chaser CEO and attorney CJ Lawrence said. “This isn’t about talking down; it’s about showing up in a way that respects their views and connects with their lives.”
At the core of the initiative is the goal of showing Black men the importance of issues like criminal justice reform and education policy. Through raw, and uncut conversations the campaign is creating safe spaces for Black men to voice their frustrations and also their aspirations.
But the tour is more than politics, it cuts through the lies that permeate Black culture among men. It also empowers Black men to pay attention to how the decisions in Washington impact them, from jobs to their families. It connects the dots to educate men on the reality of being Black in America.
The tour was launched, according to Lawrence, in an effort to show Black men the power of their vote. “We are unapologetically confronting the bots and bad actors trying to deceive our communities,” he said.
A pillar of the “Unbot and Unbought” initiative is its focus on tactics. A series of video snippets are disseminated across social media channels such as TikTok and Instagram to engage with and prompt consideration from young Black males aged 18 to 50 about the upcoming election.The videos are candid, unscripted, and designed to spark curiosity and conversation on issues they might not otherwise associate with voting. The campaign also uses guerrilla-style outreach in high-traffic Black neighborhoods to ensure its message reaches those who might feel disengaged or disillusioned.
With only days left before election day, “Unbot and Unbought” leverages its approach as both urgent and empowering. Organizers aim to remind Black men that this election is about “our voices, our choices, and our future,” urging them to view voting not as a chore but as an opportunity to shape policies that affect their lives and communities.
Lawrence said that now is a critical time in America for Black communities, and Black men to be empowered to leverage their vote at the ballot booth.
“The ‘Unbot and Unbought’ tour is leading a movement to challenge false narratives and ensure that our people are informed and engaged,” he said.